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The reason your opinions will matter is because they're relevant. Because the opinions and comments you post on WOMF™ are categorised and region specific, they'll always be relevant to the discretionary reader.
For example: If you commented on an experience with a local 'roofer' on a standard blog site, most readers would think, 'so what'.
But if you post your comment in your local WOMF™ site, under the category of 'Roofing', then the only people reading it will be other consumers looking for advice on which Roofer to choose. Or, people in the roofing industry.
They'll both benefit from reading about your experience.
Sometimes good service deserves more than just a thank you, it deserves to be WOMFed. On the other hand, if you've had a bad experience, you should WOMF it. That way you'll warn other people and give the relevant business a chance to fix the problem.
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